True Value

by Shun Kakinoki · Oct 24, 2021

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...True value is building products & providing services to your fellow human beings, not money in any form. ~Elon Musk

Elon's tweet inspired me to redefine what "True Value" meant to me, so allow me to continue on my rant on my current thinking...


Growing up, it is easy to get lost in the true value that is the most important to you. Just as Steve said, ”life hits you hard with a brick”. Your friends, ads, and social media can throw at you what you want, and you feel like you have none. Supercars, hot supermodels, affluent parties... you name it. In some aspect, this may be true. Objectively speaking, maybe I am a sore loser. But out of those, are those the ones what I truly want to get out of my life?

Of course, it would be great to have them. Why wouldn't I want them? It would definitely cool to have an opportunity to enjoy them all. But would I think the same way if I were to be on my deathbed? How about in most extreme cases, if I were to die today, would they be the most important to me? How about if I were to be in an incurable cancer, only to be destined for a slow and painful death...?

I believe true value lies in within what you brought to the world. Even though we may be just a apes wandering around a habitable planet in the edge of the Milky Way, we all strive to leave some mark on the world. Whether be it kids, a 9-5 job, or any human activity of what sort, we do actually leave some sort of footprint on the face of the planet.

In this day and age, it is my firm opinion that products are the best means to deliver the most value out of your life. Well, why products?

It is because, for most people, products are what we interact with every day. From each food you eat, to what tool you use to complete your work, it is most likely that you are utlizing a product each moment of your day. Products are the transferable means to actually deliver value and utility to people.

Products, because are the very foundation of human civilisation. Products, because they deliver actual utility to people. Products, because each product has their own compelling backstory. Products, because they are the intersection of actual value and daily lives for human being.

It is an interaction of value and utility of all human kind, and that's where I believe true value lies, where I hope to strive to deliver a great one(s) through out my life.